Portfolio
It all begins with an idea
This collection reflects the breadth of my creative practice—from structured brand systems to more expressive, hand-drawn work. Across brand identity, handlettering, direct mail, websites, graphic design, and events, my focus is on creating work that’s clear, cohesive, and built to be used.
By the Numbers
Website
& Digital
Reduced website revision rounds by 30–40% by tightening briefs and feedback loops
Led 10+ website launches involving 10–20+ contributors without timeline overruns
Cut internal review time by 2–3 weeks on average through clearer process and decision-making
Improved alignment with Figma designs and clear content handoffs, leading to faster approvals and fewer late-stage changes
Events
& Fundraising
Raised more than 25 Million dollars YoY (2014-2020)
Designed & executed creative for 7 Annual fundraisers, with 300+ attendees
1,000s of Digital Graphics
20+ Print Pieces:
Invitation & Save the Date
Pledge Card
Door Hanger
Interior Event Signage
Welcome Packet
Coasters
Stage Design
Table Numbers
Environmental Graphics
Walk-Through Museum
Note Pads
Event Schedule
6 Individual Session Cards
Social
Media
Grew social channels steadily (+5% monthly) without chasing trends that didn’t fit the brand
Several Social channels built from zero:
LinkedIn
TikTok
Instagram
Threads
Increased engagement by 150% week over week on newly launched TikTok channel through creative, voice & platform-appropriate content
Created and implemented 100s of editable B2C graphic templates for partner use, and led annual training sessions to support partner adoption and ongoing use