Services
What do I actually do?
The short answer? A lot.
I connect strategy, creativity, and execution, so good ideas don't stall out. My expertise sits at the intersection of design, marketing, operations, and facilitation. I step in where things feel complex or fragmented and bring structure, momentum, creative solutions, and clarity.
Experience by the Numbers
5,000+ digital graphics for slide decks, Facebook, Instagram, TikTok, X (Twitter), Etsy, YouTube, LinkedIn, and more
1,000+ print pieces: books, catalogs, brochures, cards, flyers, door hangers, stickers, merch
500+ creative projects from concept to launch
300+ direct mail campaigns
100+ webpages updated
25+ brand ecosystems created
20+ events, fundraisers, and experiences designed at scale
10+ social channels built from zero, achieving steady growth and engagement
10+ small business websites launched
Areas I Work Across
Branding, Marketing,
& Strategy
Branding & visual identity
Marketing strategy & campaign development
Website SEO improvement
Social media strategy & execution
B2B and B2C channel strategy
Fundraising & donor development
Email funnel development
Direct mail & response
Creative Design
& User Experience
Graphic design
Handlettering
Creative direction
Website design
User experience & engagement
Social media strategy & content
Interactive displays & experiences
Events & installations
Branded template design (Word, Powerpoint, Canva)
Project Management
& Operational Support
Project Management
Workflow & process improvement
Vendor & partner coordination
Risk assessment and mitigation
Technology integration & adoption tools, platforms, cloud solutions
Agile / iterative methods
Operational problem solving
Cross-functional leadership
Cross-cultural communication
About Ashley
Professional Background
I'm a strategic marketing leader with a strong design background and a knack for creative, out-of-the-box problem-solving. I started my career as a designer and evolved into project management and marketing leadership. I think visually, strategically, and operationally, often at the same time.
I've spent my career building organized, attainable strategies, shaping integrated B2B and B2C customer journeys and donor funnels, and leading multi-channel campaigns that grow audiences, deepen engagement, and drive revenue. What sets me apart is my ability to connect the dots across creative, marketing, and operations, finding smart, sometimes unexpected, solutions that make complex work easier, smoother, and more enjoyable for everyone involved.
I'm a true jack-of-all-trades, but in a way that reduces handoffs, cuts through noise, and helps teams move faster with confidence.
Beyond the Resume
I bridge creative vision with operational execution. I've built ideas and campaigns in some unexpected places: tested frappuccino flavors on mall-going teens, mentored ambitious college students, and designed graphics that could wrap a full city bus.
I've taught English in a freezing classroom in suburban China and in a 200-year-old multipurpose room in Northern Arizona, guiding pre-university students from Saudi Arabia.
I've designed event activations, invitations, and experiences that had to outshine themselves year after year, raised more than $30 million annually on Florida's beaches, and, most recently, presented cutting-edge marketing strategies to a travel company's top B2B clients aboard a cruise ship departing Los Angeles.
Across industries, audiences, coasts, and continents, I've learned how to adapt fast, create with impact, and deliver results: the kind of versatile, creative thinking that turns good campaigns into unforgettable ones.
I'm a generalist because I've lived inside many worlds and learned to translate between them. I take ideas and turn them into working systems, experiences, and outcomes. And I do it through collaboration, clarity, and organization: the unsung heroes of good work.
Design
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat
Canva
Figma
Google Analytics
Google Search Console
Microsoft Clarity
Website & Email
SEO, AEO, and GEO site enhancements
Webiste Platforms: Squarespace, Wix, and WordPress
Google Analytics
Google Business Profile
Microsoft Clarity
Mailchimp
Constant Contact
Office & Project Tools
Microsoft PowerPoint
Microsoft Word
Microsoft Teams
Zoom
Loom
Asana
Basecamp